With Myspace, Facebook, Linkedin, and a million more other social networking sites taking over the Internet, you may be feeling as overwhelmed as I am. That’s why when I was introduced to Twitter, a free social networking site to stay connected to co-workers, as well as friends and family, I cringed at the idea. However, after doing some research of my own, I learned that Twitter is unlike any other social networking site on the Internet; therefore, I wanted to share a list of the top 5 reasons to use Twitter.
1) Networking. Whether it’s keeping in touch with an old friend or finding a new job, Twitter allows you to network with a large range of individuals. Twitter enables you to “follow” your connections to find out what they are doing. Unlike Facebook and Myspace, you choose to follow these individuals because they are of interest to you. In return, people are able to follow you as well.
2) Informative. Many current trends and information regarding breaking news stories appear faster on Twitter than any other social networking site. Janis Krums, for example, posted the very first photo of U.S Airways Flight 1549 that crashed into the Hudson back in January on Twitter from his iPhone. Within seconds, twitterers were informed of the breaking news that was happening in the Hudson.
3) Free PR. In today’s technological world it has become quite expensive to get your name out there. Twitter provides a simple and efficient way to let your followers know about you or your company. You can even upload your press releases for free so followers can become aware of breaking news regarding your company or organization.
4) Mobility. You can connect to twitter and your followers all-access from anywhere with Internet. Let your followers know that you will be late for a meeting, or boarding a plane from New York to LA, all from your cell phone. You can also be updated on what your followers are up to any time, day or night.
5) Provide customer service. People tend to share their true feelings about a company or product when they are in a social group. Many companies now can create a Twitter account to address these problems and concerns, as well as provide customers with further information regarding their company or organization. For example, Tablet Hotels created a Twitter account and viewed a posting from one of their members that stated a front desk worker was giving her a hard time. Within 30 seconds, customer service of the hotel was able to resolve the issue.
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